Tuesday, May 1, 2007
Spider Man-3
Movie making is an industry. Be it big screen, or make-for-TV, there are certain success formula that movie studios subscribe to religiously. SP-3 is an typical example. If it proves successful first time around, why not make it better and stronger the second time, the third time? of course, the challenge is to ride on consumers' "raising expectations". One movie critic concluded that if SM-2 was a great movie, than SM-3 is just a good movie. I feel that to do an encore on something which is "great" may be too much for asking.
However, organisations today live on a completely different paradigm. Merely "great" all the times may not achieve sustainable quality business outcomes. Which implies that by being "good" is actually practicing mediocrity. Mediocrity guarantees successes (just look at Malaysia's Education system, and the quality of graduates the system produces..well, I've digressed, and that is another story!) The question is what is the benchmark, or the water level? When you are low-down, "up" is the only way to go. But do you consider the "UP" is acceptable achievement?
Consumers are an unforgiving lots. Spoil by choices, if your products (measured by relevant attributes) are not better than the next guys, then you stand no chance of beating the competition. If you are not "great" all the time, in sync with raising expectations, than you may find yourself out of the ball game, or playing lesser fiddle, or slowly slide to extinction.
Sound like Darwinian's law of evolution: "survival for the fittest". Right? Unfortunately, that is business!
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