Saturday, May 5, 2007

 

Adaptive Enterprise

World is changing. In China, there are 380 million, and closing in faster then you can imagine, to 400 million, of mobile phones users. To put it in perspective, there are 1.3 times more mobile phone users than the entire population of USA, just under 140 million shy of combined population of ASEAN 10 member countries, just about at par with EU's 15 countries, and 83% of EU's 25 countries. The rate of mobile phone penetration in China, is escalating at blinding rate.

Closer to home (Malaysia), Maxis, the leading telco, is going private, after listed in Bursa Malaysia just merely 5 years. Business world is changing, for good or for bad, almost at a daily basis.

Technology is changing at a pace even technologists find it hard to keep up.

Enterprises providing products and services to this changing world face big challenges. To achieve business outcomes desired, one must put up so-called "radar", to constantly scanning for threats, and opportunities. At the same time, reviewing and finding own strengths, and weaknesses, and find ways to improve performance, to be able to compete in the chosen industries, without being squeeze out and becoming in-relevant!

The need for business owners/CEO/MD to become relevant again should be the agenda. SME/SMB businesses must realize that the rules have changed since the time their prior generations started the business. To ignore this shift is akind to ostrich sticking its head in the sand at signs of danger. That is recipe for self destruction.

Enterprises must learn to be adaptive. I don't think that is a choice, anymore.

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