Wednesday, April 4, 2007

 

When business is still business

Why are you in business?

If your answer is not to make money, then you should not consider to be a enterprenuer.

The very definition of business is "a commercial activity engaged in as a means of livelihood or profit, or an entity which engages in such activities". The key word here is profit, and yes, profit does mean money in this context.

The reason why I brought up this subject is not try to be antagonistic, or belittle any idealists. I figure, a business man (or woman) main objective is make money. Simply. If you are not in business wanting to make money, then you are not in business!

I also agree that social responsibility is important and should be part of corporate key drivers. Save or change the world is a big hairy ambition. Can we play a small part? Indeed we can, and we should.

But make no mistake:- when business is still business, is in it to make money.

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