The Learning Performance

According to Jan B. King, former President & CEO of Merritt Publishing, following are the top Ten reasons why some businesses succeeded while others failed to achieve their business outcomes:

1. The skills of the top managers. Over half of business failures are directly related to managerial incompetence.
2. The will of top managers to make the business succeed. Failures happen. Don't give up.
3. Products that are a cut above and service that doesn't stifle buying. The buying experience must be easy and fun.
4. The ability to create a "buzz" around the product. Do homework on your customers’ choices before investing your marketing $.
5. Deal-making skills & your customers' perception of the value for your products.
6. The ability to develop new products & retain and build a customer base.
7. Deal-making skills with vendors to keep costs low. Looking for cost reductions is a key to profits.
8. The maturity to treat employees, suppliers and partners respectfully. Trust results in productivity increases difficult to quantify.
9. Superior promotion creating a connection with customers. Studies have shown it can take seeing your product or name 7 times before a customer buys.
10. Products - steady business during both good economic times and downturns.

Adaptive Training & Consulting is specialized in providing following services:

A).Corporate Training: we are an approved training provider for PSMB (HRDF fund).

B) Business Consultancy services. We work really hard to bring performance improvement consultancy services such as strategic planning, business planning, and ICT strategy and implementation to be available and AFFORDABLE to thousands of businesses such as yours.

Please access our website for more information and services we are providing: www.atc.com.my

If you put bet with these odds, you can't go very wrong. In fact, you would be right on money 80% of the time.

Gender: Male or Female (I put it 50-50, but is there any other?)

Race: Either Malay or Indian. If Chinese, he/she must be relative of CEO/MD/Owner

Age: mid-3os to early 40s. After 40, they become HR Consultants or Trainers.

Qualification: Posses a degree from one of the local universities. Major in social science or any other non-professional related discipline.

MBA holder: None.

Others:

Why are you in business?

If your answer is not to make money, then you should not consider to be a enterprenuer.

The very definition of business is "a commercial activity engaged in as a means of livelihood or profit, or an entity which engages in such activities". The key word here is profit, and yes, profit does mean money in this context.

The reason why I brought up this subject is not try to be antagonistic, or belittle any idealists. I figure, a business man (or woman) main objective is make money. Simply. If you are not in business wanting to make money, then you are not in business!

I also agree that social responsibility is important and should be part of corporate key drivers. Save or change the world is a big hairy ambition. Can we play a small part? Indeed we can, and we should.

But make no mistake:- when business is still business, is in it to make money.