The Learning Performance

Different customers have different needs when come to corporate training.

Some customers just want training, and any training courses will do. I like these customers the most, from business perspective.

There are customers looking for slightly more than just a training:- they want to have element of fun (may be lots of it too!). I like those customers too. Just pack them off to a resort, and we are in the blue ocean, so to speak.

Then there are sophisticated customers who would like to push the training envelop a bit. These I call "enterprise customers" (borrow the term from IT world) invariably has greater demand and looking for values, and needed to be convinced of ROI before working with you.

These customers the best. Intellectually. It would really test your sanity to propose a training solution that meet their requirements, and may be training budget. But, that is the differentiator that my company build on. This is akin to being a sundry shop vs boutique. You would never be reputable by being a sundry shop!

Then the suspecting kind of customers. You have HR managers (or training & development managers) sending out feelers to source for "free" inputs, disguise in the form "request for proposal (RFP)", for their own personal purposes, may be to make them look good to their higher management.

Well, I don't mind these type of customers, in fact. After all, I am quite happy to share knowledge.

The point this goes to show the amazing ways of the working of human mind. Each can take a basically simple tool (in this case, training), and creatively use it for different purposes.

But then, I think I have digressed a bit here.