The Learning Performance

Coming from IT distribution background, I understand intimately the values of forming strategic alliances. Good strategic alliances are those profitable to everyone involved, it is that simple a concept. When each party in the alliances bring to the table respective added values, the sum of the whole is invariably greater than the sum of each individual parts added up. It becomes an self perpetuating ecosystem. Independent dependency could be contradictory in terms, but in a well formed and profitable alliances' relationship, is a truth to behold.

Bring it (S.A) to my training & consulting business (www.atc.com.my), I've been able to establish a wide range of my services offering, in a shortest of time. It is one of my go-to-market strategies, and has worked beautifully.

Of course, as I mentioned above, the strategic alliance must be profitable to all parties. To do that, company needs to have a set of guiding principals, written clearly in the company's charter, and follow religiously.

The guiding principal pertaining to my strategic partners read "Customers, Business Partners and Employee are treated as partners". One example of holding to that principal is prompt payment of services rendered as agreed.